Sip and Fly: This $16 Wine Flight Could Win You a Free Seat on United’s New Adelaide Route
SAN FRANCISCO, CA—United Airlines is launching its historic new service to South Australia with a promotion that gives passengers a unique way to win a free flight to wine country. For the price of a small wine tasting—just $16—travelers can enter a contest to win one of 25 round-trip tickets to Adelaide.
The highly creative promotion is a collaboration between United Airlines and the South Australian Tourism Commission (SATC), partnering with the popular Australian-style café chain Bluestone Lane across the United States.
The Details of the Wine Flight Promotion
The limited-time contest offers a simple path to potentially winning a free trip Down Under:
- The Offer: From November 4 to November 21, participating Bluestone Lane cafés across the U.S. will serve a special $16 South Australian wine flight. This tasting includes three different regional pours, paired with a complimentary snack.
- How to Enter: Guests who order the wine flight—or simply whisper the secret password “upgrade”—will receive a QR code. This code links to a contest entry form for a chance to win one of 25 round-trip tickets to Adelaide.
- The Prize: The contest will award 25 round-trip tickets on United’s new service to the capital of South Australia, giving lucky winners direct access to world-famous regions like the Barossa Valley.
Connecting Wine Capitals
The promotion celebrates United’s new nonstop flight service from San Francisco International Airport (SFO) to Adelaide Airport (ADL), which begins service on December 11, 2025.
- Service: The connection is the first-ever nonstop flight between the U.S. and South Australia.
- Schedule: The seasonal 15-hour flight will operate three times weekly aboard a Boeing 787-9 Dreamliner aircraft.
- Premium Seating: The Dreamliner is configured with 257 seats, including 48 in United Polaris business class and 21 in United Premium Plus.
The route launch effectively links two major global wine capitals: California’s Napa Valley and Sonoma with South Australia’s 18 wine regions, which include the Barossa Valley (known for its Shiraz) and the cool-climate vineyards of the Adelaide Hills. The SATC hopes the promotion will boost the state’s tourism, which welcomed 44,000 U.S. visitors last year.
Conclusion
United Airlines and the SATC have uncorked a brilliant strategy to promote their new route. By offering a taste of South Australia’s premium wines for just $16, they are turning a simple coffee shop visit into a low-cost, high-reward opportunity to experience the new 15-hour Dreamliner journey. For travelers, the chance to skip multi-stop connections and fly directly to the heart of Australian wine country is a jackpot worth chasing.
Affiliate Disclosure
This article is a news report and does not contain affiliate links. We do not receive compensation from United Airlines, the South Australian Tourism Commission, or Bluestone Lane for this report.
Disclaimer
The details of the promotion (dates, price, and number of prizes) are based on official announcements from United Airlines and the South Australian Tourism Commission. The contest is subject to the official rules and eligibility requirements set by the promoter. Travelers are advised to check the official United Airlines website and the terms and conditions of the contest for final details.
Official Website Link: United Airlines: https://www.united.com/
