PHILADELPHIA, PA—The wait is over for sneakerheads and basketball fans alike. Jordan Brand, a division of Nike, has announced the grand opening of its first U.S. flagship retail store, World of Flight, in Philadelphia on October 10, 2025.
The new store is not just a retail space; it’s a “one-of-one retail experience” designed to be a physical monument to basketball culture and the enduring legacy of Michael Jordan. The announcement marks the first stateside location for the brand’s premium retail concept, which already has flagships in major cities like Milan, Tokyo, Seoul, Beijing, and Mexico City.
A Symbolic Location
Philadelphia was chosen as the location for the first U.S. store for several powerful reasons:
- Final Game: Michael Jordan played his final professional basketball game in Philadelphia in 2003.
- Local Ties: The city is home to Jordan Brand co-founder Larry Miller, a Philly native.
- Modern Athletes: The brand has a strong relationship with local heroes, including Philadelphia Eagles quarterback Jalen Hurts, one of the brand’s key ambassadors.
In a statement, Jordan Brand President Sarah Mensah said the location is “emblematic of the stories, legacy and achievements we continue to create and uplift,” calling the store a “direct portal to our brand.”
The Grand Opening Details
The two-story, nearly 7,000-square-foot store is located in a historic Beaux-Arts building at 1617 Walnut Street. The grand opening on Friday, October 10, will kick off with a public Jordan Brand Block Party starting at 4 p.m., which is expected to feature exclusive drops and special guests.
The store is a celebration of the sport’s culture, featuring a curated co-creation experience for customers and a wide range of exclusive sneakers and apparel.
Conclusion
The opening of Jordan Brand’s World of Flight in Philadelphia is a major cultural and retail event. By planting its first U.S. flagship store in a city with such a deep basketball heritage, the brand is making a statement about its commitment to its community and its legacy. The store is more than just a place to buy sneakers; it’s a destination designed to inspire the next generation of athletes and fans.
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Disclaimer
The details of the store’s opening date, location, and features are based on official press releases from Jordan Brand and its parent company, Nike. The events and special guests mentioned are subject to change. For the most accurate and up-to-date information, readers should refer to the official Jordan Brand website and social media channels.
Official Website Link: Nike/Jordan: https://www.nike.com/jordan
