Treats, Not Tricks: Best Buy Kicks Off Black Friday Sale on Halloween with ‘DoorBOOsters’
RICHFIELD, MN—The holiday shopping season is officially starting earlier than ever. Best Buy has become the first major retailer to reveal its Black Friday strategy for 2025, announcing that its massive sales event will kick off on Halloween, October 31, with weekly “freakishly good savings.”
The move signals an aggressive push into the holiday shopping period, giving consumers nearly a month of discounts before the official Black Friday date in late November.
The Full Holiday Sales Timeline
Best Buy has laid out a clear, multi-stage plan for its holiday promotions, designed to give shoppers maximum flexibility and time to find deals:
- “DoorBOOsters” Begin (October 31): The first wave of early Black Friday deals will launch on Friday, October 31, 2025. These “DoorBOOsters” will feature fresh, limited-time discounts on select tech every Friday throughout November. Customers should expect deep savings across categories like computing, gaming, home theater, and wearables.
- Main Black Friday Sale (Starts November 20): The official 2025 Best Buy Black Friday sale will begin more than a week early on Thursday, November 20, and run through Saturday, November 29, 2025. This 10-day period will feature the retailer’s deepest savings.
- Cyber Monday Event (Starts November 30): The final stage will be the Cyber Monday sale, which begins on Sunday, November 30, and runs through Cyber Monday itself (December 1), offering savings of up to 50% off select tech items.
Customer Benefits and Store Hours
To entice early shoppers, Best Buy is extending several key customer policies:
- Price Match Guarantee: The retailer’s Holiday Price Match Guarantee ensures that if a shopper buys an item earlier in the season and the price drops later, they can get the difference reimbursed.
- Extended Returns: Most gifts purchased from October 31 through December 31 will have an extended return period through January 15, 2026. (Plus and Total members get an even longer return window until January 31.)
- Member Rewards: My Best Buy Plus and Total members will receive up to $25 in bonus rewards on select doorbuster events.
- Thanksgiving Closure: Best Buy physical stores will remain closed on Thanksgiving Day (November 27), continuing a trend adopted by many large retailers, though online shopping will remain available.
Conclusion
Best Buy’s decision to launch its Black Friday season on Halloween is a major competitive move, signaling that “holiday creep” is now firmly entrenched in retail strategy. For tech-savvy consumers, this multi-week schedule of discounts offers an excellent opportunity to manage holiday budgets, secure gifts early, and take advantage of the generous price-matching and return policies. Shoppers are advised to set reminders for the weekly Friday “DoorBOOsters” drops, as the best deals often sell out quickly.
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Disclaimer
The sale dates, prices, and policies are based on official announcements from Best Buy (https://www.bestbuy.com/). Specific deals, discounts, and store hours are subject to change without notice. Customers should verify all details and product availability on the official website or mobile app before purchasing.
